Setting the Funnel Goal

Your AI needs to know the finish line. The "Funnel Goal" is the final instruction guiding all behavior:

• "Your goal is to answer questions and, when the customer is ready, send the checkout link: https://yourlink.com"
• "Your goal is to book a meeting. Ask 3 qualifying questions and send the Calendly link."

Without a clear goal, the AI chats forever without driving toward the sale.